Welcome to Viva Magenta---the Color of the Year 2023

In November 1st, Pantone has released the color of the year 2023---Viva Magenta. Then let see it.

This year’s Color of the Year is so powerful and empowering. Viva Magenta opens a new page in the design world, originating from the red family. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all. When it comes out, we can see a lots of people saying that they love it and have some items around them which are in Viva Magenta.

Eiseman, who described Viva Magenta as an “animated red, pulsating with movement,” points to nature as one of the main inspirations for the color selection this year, namely the cochineal dyes derived from insects, that have been used since as early as the second century BC to imbue rich red hues on fabrics and paper.

With the increasing influence of technology in our contemporary world and daily life, which was strongly reflected in the touchscreen-inspired shade of last year’s color of the year. This kind of color is popular among young people when it appears.

2022 was a year of global change, and the color selection reflected that. Like last year’s color choice, this vision originates from nature. The inspiration for Viva Magenta comes from the cochineal, a tiny beetle that’s the source of a vibrantly intense dye. As a quick reminder, last year’s color choice was Very Peri. The dynamic periwinkle blue, Very Peri, having a reminder of the primordial world with a shade like Viva Magenta is a chance to revisit, honor, and reconnect with history, while imagining a brighter future of us.

Viva Magenta in Application

This color is predicted to be enormously popular in graphics and marketing. Th is eye-catching and bold, making it an ideal choice for designs that need to stand out and be noticed. The professionals at Pantone envision Viva Magenta as a color allowing self-expression, giving designers the chance to experiment without hesitation. It is a lively red that makes a unique statement and is an ideal choice for anyone sharing the same enthusiastic perspective on life.

1. Interior Decoration

As we can see, with the right amount of warm and cool undertones, Viva Magenta sets a perfect balance. Interior designers will have lots of possibilities when implementing the shade. According to color authorities, the deep tone makes an excellent choice for statement furniture pieces such as a velvet couch. If your aesthetic is relatively neutral, you can introduce just a pop of color to your decor with magenta-colored accessories. It will suprise you a lot and love it at the first sight.

2. Clothes

It reflects joy and optimism and feels empowering. 

3. Decorations

The professionals at Pantone envision Viva Magenta as a color allowing self-expression, giving designers the chance to experiment without hesitation. It is a lively red that makes a unique statement and is an ideal choice for anyone sharing the same enthusiastic perspective on life.

In 2023, we hope there will be more products and life accessaries appears in Viva Magenta like sofa, window curtain, ear ring and so on. This eye-catching and bold, making it an perfect choice for designs that need to stand out and be noticed. 

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